What does the new Apple TV deal mean for MLS?
/If you’re reading this, you’ve seen the headlines. $2.5 BILLION dollars for Major League Soccer. A relationship with APPLE. NO Blackouts!
The last domestic TV deal signed in 2015 totaled roughly $720 million, so this seems like a pretty big step up. Perhaps MLS will finally be a league of choice. It is 2022 after all.
As usual, to get at something closer to the truth we must go beneath the headlines. There are a few drivers of the headline value that need to be unwound to determine just where we might expect MLS to go from here and how this might transform the quality on the pitch.
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